VValvoline CumminsExecutive Cockpit

Strategy & Goals

Valvoline Cummins' stated priorities — the four strategic pillars — turned into measurable goals, each owned and wired to the view that moves it.

Valvoline Cummins Private Limited · FY25 (Apr'24–Mar'25, audited)
Leading MNC / private aftermarket lubricants brand in India — single-digit share, premiumising
500 employees · 1 plant + regional DCs · 6 export markets
Executive read· the answer, then the moves

8 of 10 goals are on track at NaN% average progress to target, but 2 are behind — concentrated in Premiumization & Switch-to-Synthetic, OEM & Industrial Partnerships. Pull the laggards back to plan before they break the 10-goal pillar thesis.

8 of 10 goals on track · NaN% avg progress to target · 2 behind

Do now — ranked by urgency
  1. 1
    Recover "Expand EBITDA margin to peer level"Watch
    Why it matters

    EBITDA margin sits at 11.9% vs a 13.5% target (88% of plan) — a core pillar off trajectory.

    What's driving it
    • EBITDA margin 11.9% → 13.5% target
    • Pillar: Premiumization & Switch-to-Synthetic · status Behind
    FYI
    • Owner: Jugvinder Bhatia
    • Furthest from target of all goals
  2. 2
    Recover "Raise Ambernath capacity utilization"Watch
    Why it matters

    Capacity utilization sits at 84% vs a 90% target (93% of plan) — a core pillar off trajectory.

    What's driving it
    • Capacity utilization 84% → 90% target
    • Pillar: OEM & Industrial Partnerships · status Behind
    FYI

    Owner: Head — Manufacturing & Supply Chain

🛢 Premiumization-led growthStep 1 of 7 · the four pillars & OKRs the plan rests onValue Creation PlanAll journeys
🌐 Enterprise 360 modules· on Strategy & GoalsBrowse all 31 views ▾
● LiveBuilt forJV Board· are we on our stated planFunction owners· their goal, their numberParents / Investors· thesis execution & value to both parents

Valvoline Cummins runs on four strategic pillars — Premiumization & Switch-to-Synthetic, Distribution Reach & Mechanic Loyalty, OEM & Industrial Partnerships and Cost Resilience, Aramco Synergy & EV-Readiness. This is the layer that connects all 10 goals to the views: every objective has an owner, a target, a live number, and a one-click path to act.

Data backing: goal (OKRs) · live KPIs from every 360 · VCPL strategy (public) · value-creation plan
10
Goals tracked
across 4 strategic pillars
8
On track
at/above target trajectory
2
Behind
need attention
NaN%
Avg progress to target
weighted equally
The four pillars

Valvoline Cummins' core priorities

Premiumization & Switch-to-Synthetic · Distribution Reach & Mechanic Loyalty · OEM & Industrial Partnerships · Cost Resilience, Aramco Synergy & EV-Readiness — the engine of the strategy.

Premiumization & Switch-to-SyntheticOn track
Lift the premium / synthetic revenue mix
Premium / synthetic mix33% 40%
Head — Retail & Aftermarketopen →
Premiumization & Switch-to-SyntheticOn track
Grow premium & synthetic revenue
Premium & synthetic revenue₹780 Cr ₹980 Cr
Sandeep Kaliaopen →
Premiumization & Switch-to-SyntheticBehind
Expand EBITDA margin to peer level
EBITDA margin11.9% 13.5%
Jugvinder Bhatiaopen →
Distribution Reach & Mechanic LoyaltyOn track
Grow mechanic & channel loyalty
Mechanic & channel loyalty (NPS)62 70
Head of Sales & Distributionopen →
Distribution Reach & Mechanic LoyaltyOn track
Deepen distributor / OEM repeat retention
Repeat retention106% 110%
Head — Retail & Aftermarketopen →
Distribution Reach & Mechanic LoyaltyOn track
Improve on-time dispatch to channel
On-time dispatch96% 98%
Head — Manufacturing & Supply Chainopen →
OEM & Industrial PartnershipsOn track
Grow the OEM & industrial order book
OEM & industrial order book₹520 Cr ₹640 Cr
Rajesh Chauhanopen →
OEM & Industrial PartnershipsBehind
Raise Ambernath capacity utilization
Capacity utilization84% 90%
Head — Manufacturing & Supply Chainopen →
Cost Resilience, Aramco Synergy & EV-ReadinessOn track
Realize Aramco sourcing & synthetic programs
Program realization72% 100%
Chief Procurement Officer (Base Oil & Additives)open →
Cost Resilience, Aramco Synergy & EV-ReadinessOn track
Maintain the net-cash balance sheet
Net debt / EBITDA0x 0x
Jugvinder Bhatiaopen →